Complex sales, built right
Now booking · Q3 2026Virtu · № 04
est. 2022

Your vision,
engineered.

A · Studio01 / 03

Virtu helps sales-driven companies launch custom software, ecommerce, and digital products in twelve weeks. We work with manufacturers, B2B teams, founder-led startups, and anyone whose customers need a conversation before they buy, not just a checkout button.

B · Practice02 / 03
4/yr
Projects, capped
Small
Permanent team
12w
Median timeline
$0
For a first call
C · Promise03 / 03
Complex sales.
Simpler digital experience.
Built for complex sales§Twelve weeks to launch§Complex sales, built right§Manufacturing · B2B · founders§Consultations, not just checkout§Built for complex sales§Twelve weeks to launch§Custom software · ecommerce · brand§
01 / Approach

How we practice.

We work best when your website and your real sales process have drifted apart, when customers need guidance, qualification, or a conversation before they trust the purchase.

Rule 01

Sales process first.

We start with how your customers actually buy — quotes, calls, RFQs, configured products — then design the experience around that.

01
Rule 02

Small slate.

Twelve weeks, start to ship. We pick projects carefully, then show up every day until it's live.

02
Rule 03

One team.

Engineering, design, and business sit at the same table. The output is one thing, not three.

03
Rule 04

Ship it.

Nothing here is a concept. Every engagement ends with something live, owned by you, measured.

04
02 / Selected Work

Four things, shipped.

Recent work with companies.

03 / Process

Three phases, twelve weeks.

A fixed twelve-week arc for companies that need momentum — from mapping a consultative sales flow to a live product your team can run.

Phase 01Wk 1–2
Shape.

What are we really making?

Two weeks with your team. We map the sales flow, write the brief, draw the edges, cut the rest. You leave with a plan you could hand to anyone.

  • Working brief
  • System sketch
  • Bill of materials
Phase 02Wk 3–10
Build.

The long middle.

Eight weeks of heads-down making. A single standing review each Friday; otherwise, we build. The work is visible every day.

  • Weekly demo
  • Shared repo
  • Same-day decisions
Phase 03Wk 11–12
Ship.

Done, then handed over.

Two weeks to launch, measure, and hand it off. You get the codebase, the system, the story — and a team that knows it cold.

  • Live product
  • Full handoff
  • 30-day support
04 / A note from the founder
I'm a founder myself. I know what it takes to get a project out the door — and what it feels like when a team actually shows up to build it with you.
Robert Martin
Founder · Virtu
§ Book an intro30 min · Google Meet
Q3 · 2 open

Pick a day,
say hello.

A thirty-minute call with the principals. Tell us how your customers buy — we'll look at where your site and your sales process might be out of sync, and say yes, no, or later.

Booking nowRob & MandyNo prep
Virtu / Studio pass № 001

Intro call
with the principals.

Host
Rob Martin
Mandy Hartman
Format
30 min · Google Meet
Hours
Mon — Fri
9:00 — 17:00 ET
Reply
Same day,
most days.
Booking · 30 min

When works?

Mon — Fri · 30 min
July 2026
SunMonTueWedThuFriSat
Studio hours · 9:00 — 17:00 ETWeekends closed