Design and build of a local asian market website.
Rebrand and build
Most of what we build is software you'd interact with for hours at a time — proposals, task managers, case management for wildlife rehabbers. But every once in a while a project lands on the table that's a different kind of fun: a small website for a small business that just needs to look good and work well. We never say no to those.
Kim's Asian Market is one of them.
Kim's is a family-owned market in Asheville, NC, rooted in South Korea and built around a generations-old kimchi recipe. They stock groceries from across Asia — Korean, Japanese, Chinese, Filipino, Thai, Vietnamese, Indian — and have built a reputation locally as the place to go for the real thing, not the watered-down version. Chefs shop there. So do home cooks. So does anyone who wandered in once and couldn't stay away.
They needed a website that matched what the store actually feels like: warm, honest, family-run, proud of its heritage. Not a shopping cart. Not a flashy brand showcase. Just a clear, friendly homepage that tells you what they sell, where they are, and why you'd want to stop by.
We did the design and the build. Hero photography centered on the kimchi, real customer voices on the page, an FAQ that answers the questions actual visitors ask (hours, payment, returns, special orders), and a contact section that puts the phone number and email exactly where you'd expect them.
Quick projects like this aren't our main work — Virtu's slate is built around four longer client engagements a year. But local businesses sit in a particular soft spot for us, and a small, well-made website for a small, well-made business is one of the most satisfying things to ship.
If you're in Asheville, go say hi to Kim's. The kimchi is the real reason we're telling you about it.